Yash also kept the overseas Indians in mind. while planning Veer-Zaara. "It's a challenge to make a film for both the viewer in the[modern American cinema] and the one in the village theater with a noisy fan," Kohli says. Yash is betting that the overseas Indian audience is just as hungry as the rural Indian viewers for a portrayal of village India. The movie supplies them with an image of the rural India they wish they could have grown up in before they moved to New York or London.