The Incorporated Society of British Advertisers (ISBA), which also speaks for advertisers, also criticised the BHF’s claims. The director of public affairs Ian Twinn, said: “Campaigners seem convinced that foods can be called ‘junk’, very few foods are... There is no such thing as junk food, only junk diets. We need to continue educating children and parents on the issues of a healthy and responsible diet. The advertising industry is committed to this, but are the campaigners?”