4. Follow-the-leader pricing
- Using a particular competitor as a model in setting prices
5. Variable pricing
- Setting more than one price for a good or service in order to offer price concessions to certain customers
6. Dynamic price
- Charging more than the standard price when the customer’s profile suggests that the higher price will be accepted
7. Price lining
- Setting a range of several distinct merchandise levels
8. What the market will bear
- A strategy of charging the highest prices that customers will pay: can be used only when the seller has little or no competition