Why are Search Engines so Important?
Search engines are the single largest source of web traffic. When people are looking for something online they go to a search engine first. Unless of course they know the site they want to go to and navigate directly to it buy typing their domain into the browser address bar.
To market you business online you want internet users that don't know your site yet to be able to find you. And its through a search engine that they will find you. If the search engines don't know about your site, or even if they do but its not well optimized for your main search terms, then you miss out on that valuable traffic.
Search engine traffic is one of the most valuable sources of traffic, if not the most valuable. An internet user conducting a search has a specific intent. They are looking for something in particular. If they are looking for what you have then they are very likely to be a motivated buyer.
So getting good exposure on the search engines, page 1 for your best keywords, is essential to successfully marketing your business online. We at Axemedia are experts at search engine optimization and can help your website get the rankings it deserves and get you that valuable traffic.