This is a very authentic banana flavor. It's a LITTLE on the sweet side (but that's how I like mine!) and almost has a candy quality to it, but does not taste artificial at all. I've used it to enhance other flavors (Ever had a banana cheesecake? No? Well get on it!!) but it stands alone quite well. I recognize this flavor in so many of the SPECIAL category flavors that it's hard to NOT love it - BanaNut for example (would be worthless without it, and Orangutan (How can you have an orangutan with no banana? You cannot!), and Banana Nut Bread (under DESSERT & CANDY) are all just amazing juices but would be *nothing* without this as the primary enhancer.