Relationship Marketing & Service Quality in the Asian Context (excerpt from Developing a Profitable Practice in Asia, Ark Publishing 2010) - See more at: http://marketingasia.typepad.com/marketing_asia/2010/12/relationship-marketing-service-quality-in-the-asian-context-excerpt-from-developing-a-profitable-practice-in-asia-ark-pub.html#sthash.RZiyna3h.dpuf