OBJECTIVES
SHORT TERM 1 YEAR
Develop a business model that has higher margins
Profitability (15% annually)
Begin to raise awareness of payment (Measured by number transactions)
Increase market size by 12%.
MEDIUM TERM 3 YEARS
Start expansion to India and Japan, and their similar cultures with highly
developed online medium.
LONG TERM 5 YEARS
Consolidate presence in neighboring countries mentioned above.
Possessing the largest share of e-commerce in Asia (51% of the total market).