199. Email Marketing › further reading further reading • www.marketingsherpa.com – MarketingSherpa provides regular case studies, charts and how to guides. It is essential reading for any eMarketer. • www.email-marketing-reports.com/blogs.htm - This one-stop resource provides guidelines, regular articles and links to other excellent blogs in the email marketing industry. • www.campaignmonitor.com/blog/ - This blog from Campaign Monitor, a leading email newsletter software provider, keeps abreast of industry trends and best practices. • www.email-standards.org – The Email Standards project is aimed at ensuring that emails can be rendered correctly across all clients. It also regularly tests how email clients are performing on compatibility.196