Service guarantees
-guarantee=an assurance of thevfulfillment of a condition (webster's dictionary)
-in a budiness context,a guarantee is a pledge or assurance that a product offered by a film wiil be undertaken by the firm
-for tangible products,a guarantee is often done in the from of a warranty
-services are often not guaranteed
-cannot return the service
-service experience is intangible (so what do you guarantee?)