Objective: To investigate the readability and suitability of sexual health promotion leaflets.
Method: Application of SMOG, FRY and SAM tests to assess the readability and suitability of a selection of
sexual health leaflets.
Results: SMOG and FRY scores illustrate an average reading level of grade 9. SAM scores indicate that 59%
of leaflets are superior in design and 41% are average in design. Leaflets generally perform well in the
categories of content, literacy demand, typography and layout. They perform poorly in use of graphics,
learning stimulation/motivation and cultural appropriateness.
Conclusion: Sexual health leaflets have a reading level that is too high. Leaflets perform well on the
suitability scores indicating they are reasonably suitable. There are a number of areas where sexual health
leaflets could improve their design.
Practice implications: Numerous practical techniques are suggested for improving the readability and
suitability of sexual health leaflets.
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