FedEx has a strong brand image. It is amongst the most recognized names in the globe express
delivery services segment. For instance, during 2009, the company was ranked seventh in FORTUNE
magazine’s “World’s Most Admired Companies” list, the eighth consecutive year the company has
been ranked in the top ten on the list. In addition, FedEx continued to be rank highest in customer
satisfaction in the University of Michigan Business School National Quality Research Center’s
American Customer Satisfaction Index in the express delivery category. More recently, in March
2010, the company was named as the top 20 world’s most admired companies, according to a survey
published in FORTUNE magazine. In its annual report on corporate reputation, FORTUNE magazine
listed FedEx as the 13th most admired company.
FedEx has a strong brand image. It is amongst the most recognized names in the globe expressdelivery services segment. For instance, during 2009, the company was ranked seventh in FORTUNEmagazine’s “World’s Most Admired Companies” list, the eighth consecutive year the company hasbeen ranked in the top ten on the list. In addition, FedEx continued to be rank highest in customersatisfaction in the University of Michigan Business School National Quality Research Center’sAmerican Customer Satisfaction Index in the express delivery category. More recently, in March2010, the company was named as the top 20 world’s most admired companies, according to a surveypublished in FORTUNE magazine. In its annual report on corporate reputation, FORTUNE magazinelisted FedEx as the 13th most admired company.
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