He returned with the production technique and introduced the umbrella to the elders of Bor Sang village, who added their own artistic skills to create a distinctive colourful, but very practical, umbrella. At first it was just a profitable hobby that supplemented the villagers’ earnings from the annual rice crop. However, with time production of the Saa paper umbrellas prospered, prompting villagers to establish a handicraft cooperative in 1941 that now organises the annual festival.