Today, companies are concerned not only about creating jobs from the beginning, as with mal firms just starting, but also with creating new job designs from existing jobs. A job redesign effort at AT&T was an early example of how job redesign can be used to accommodate the physical differences between and women. In the mid-1970s, entered into an agreement with the Equal Employment Opportunity Commission to increase the representation of women in telephone line jobs, which had been dominated. To achieve this objective, AT&T had to accommodate to the physical differences in size between men and women by changing the job design for telephone pole climbers. The telephone line repair workers had to climb up the poles by placing their feed on horizontal bars on either side of the poles. With the old job design, most were unable to climb the poles simply because the bars were apart. as this situation by reducing the distance between Although this change had to be made on several thousand poles, the accommodation was regarded as reasonable.