Part 5: Marketing Plan
The Marketing Plan section details what you propose to accomplish, and is critical in obtaining funding to pursue new initiatives.
The Marketing Plan section:
Explains (from an internal perspective) the impacts and results of past marketing decisions.
Explains the external market in which the business is competing.
Sets goals to direct future marketing efforts.
Sets clear, realistic, and measurable targets.
Includes deadlines for meeting those targets.
Provides a budget for all marketing activities.
Specifies accountability and measures for all activities.