Only participation and information from the beginning of a planning process on can achieve
acceptance. The following suggestions to enhance public acceptability of pricing are taken from
the EU-project TRANSPRICE (2000):
• Objectives reflecting public concerns, positive aims;
• Perceived traffic problems;
• Perception of pricing policies as effective solutions;
• Package approach – providing alternatives;
• Trust in the proposed measures and in the use of the revenues;
• Guarantee of equity;
• Freedom of choice;
• New cognitive image of the mobility situation.