Here’s Mr. Jobs, completely has changed the world. Changed the world of personal computing, he has changed the music industry, and now he is on his way to change the device, the mobile device industry. So he has definitely changed the world. And this is the shape of his iPhone launch 2007, when he launched his iPhone. It’s a ninety-minute-talk and you can see he starts with what is, traverses back and forth and ends with what could be.
So I want to zoom in on this: the white line is him speaking, he’s talking. And the next color line you will see popped up there, that’s when he cuts to video. So he’s adding some variety and he cuts to demo. So it’s not just him talking the whole time. And these lines are representative there.