Ice cream in Thailand is expected to see the current value growth of 7% in 2012, up from 6% in the previous year, thanks to the resilience of consumers’ confidence in the aftermath of the flood that hit the country in 2011. Ice cream consumption in Thailand is expected to increase year on year, urged by the country’s typically hot climate. Ice cream serves as an indulgence product favoured by children and adults in Thailand, with a higher degree of brand loyalty visible in adults. The release of new products in packaged ice cream in Thailand excites Thai consumers. The entries of new international ice cream brands also provide Thai consumers with high income to enjoy fantastic tastes that are superior to what is available in mainstream ice cream brands.