Before getting into developing your brand,
it's worth a quick review of the basics, because your brand is only one part of marketing.
If you know Marketing 101, it's easier to maintain and evolve a strong brand.
The magic words are "maintain and evolve." That's because some products become brands before anyone has thought about how to market them. They are simply so great, and there is such a huge pent- up demand, that people often "brand" them before they even start marketing. Some examples in past years include Rolling Stone Magazine, MTV Google, Amazon, and Ben & Jerry's ice cream The Five Elements of Marketing Marketing is a process. The process is designed to connect your product with an identified customer. In its simplest form, marketing is based on five elements