Dunkin’ Donuts.
Dunkin’ Donuts sells 52 varieties of donuts and other baked goods. But the majority of the company’s profits now come from its coffee drinks, of which it sells approximately 1 bil-lion each year. With its nearly 9,000 stores in 31 countries,
5 Dunkin’ Donuts positions itself as the coffee spot for the “average Joe,” those customers who need breakfast and a caffeine hit on their way to work rather than Wi-Fi and a sunny place to sit for hours. The chain further distinguishes itself by promoting its double-brewed coffee, which helps maintain the coffee flavor even when customers add milk, sugar, and ice.
Straddling this middle position be-tween upscale coffee drinkers and those content to grab a cup at a convenience store, Dunkin’ Donuts sells more than a dozen different coffee drinks, including flavored, iced, and blended bever-ages, but it also keeps its prices low. The company re-cently rolled out an iced dark roast that is bolder than other inexpensive coffees.
The new blend is designed to appeal to men and attract the growing segment of coffee drink-ers who want their coffee to taste like coffee, not like ice cream.
Dunkin’ Donuts.
Dunkin’ Donuts sells 52 varieties of donuts and other baked goods. But the majority of the company’s profits now come from its coffee drinks, of which it sells approximately 1 bil-lion each year. With its nearly 9,000 stores in 31 countries,
5 Dunkin’ Donuts positions itself as the coffee spot for the “average Joe,” those customers who need breakfast and a caffeine hit on their way to work rather than Wi-Fi and a sunny place to sit for hours. The chain further distinguishes itself by promoting its double-brewed coffee, which helps maintain the coffee flavor even when customers add milk, sugar, and ice.
Straddling this middle position be-tween upscale coffee drinkers and those content to grab a cup at a convenience store, Dunkin’ Donuts sells more than a dozen different coffee drinks, including flavored, iced, and blended bever-ages, but it also keeps its prices low. The company re-cently rolled out an iced dark roast that is bolder than other inexpensive coffees.
The new blend is designed to appeal to men and attract the growing segment of coffee drink-ers who want their coffee to taste like coffee, not like ice cream.
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