Customers
A focus on customers is at the heart of everything BT does. To
attract and keep its customers, BT seeks to offer the products and
services demanded by businesses and consumers. This requires
continuous investment in new services. For example, BT is
investing £2.5 billion on creating wider Super Fast Broadband
access across the UK. It has also introduced the BT Family
Protection service, which enables parents to supervise their
children’s access to content on the internet.
Through its research and development work, BT is able to offer
more environmentally efficient solutions to its customers. These
allow BT customers to reduce their impact on the environment.
For example, the latest wireless broadband BT Home Hub router
uses almost 40% less energy and contains 25% less plastic than
earlier versions.