The success of the Mae Tha Sustainable Agriculture CSA is an indication of the rising popularity of organic food in northern Thailand—Jeff will tell you, finding consumers is the easy part. But the Mae Tha farmers and network members like the Rutherfords believe the CSA not only provides high-quality produce to Chiang Mai, it also introduces the greater community to the benefits of organic food. Besides having enormous health benefits, organic farming strengthens environmental integrity, supports the health and livelihood of small farming families, and bolsters the local economy.