You need to look inside yourself in order to figure out what
is going on in your life and what you wish to accomplish. Ask questions that will help
figure out what inner strengths that you may possess, then figure out how to draw on
those strengths. Another step is to figure out what you and the potential clients have in
common. Clients need to be able to feel comfortable and trust who they are doing
Holistic Marketing
Internal Marketing
Performance Marketing Relationship Marketing
Integrated Marketing
Senior Management,
Marketing department,
Other departments
Products & Services
Communications
Channels
Sales Revenue,
Brand & Customer Equity,
Ethics, Environment, Legal, Community
Customers,
Partners
44 Holistic Marketing Management
business with, no matter what field of expertise it might be. No one is going to see a
doctor if they don't feel comfortable with them