Putting evaluation frameworks into action requires
objective measures, for both qualitative and quantitative assessment. DeBar et al.’s (2009) study of website
use and behavioral outcomes used an automated tracking
system and self-reports to collect information about
website visits as an overall measure of use and pagespecific hits to obtain information about content-specific
use. Measurements were recorded within each of six
4-month follow-up intervals. Geocoding software let
the researchers determine distance from the main intervention site, hypothesized to be related to participants’
choice of in-person or online sessions, using participants’ reported zip codes. The study used clinical health
measures, in-person interviews, and focus groups to
validate data across sources