Impacts arise when tourism brings changes in value systems / behaviour, threatening indigenous identity.
Changes often occur in community structure, family relationships, collective traditional life styles, ceremonies and morality.
But tourism can also generate positive impacts as it can serve as a supportive force for peace, foster pride in cultural traditions and help avoid urban relocation by creating local jobs.
Socio-cultural impacts are ambiguous: the same objectively described impacts are seen as beneficial by some groups and as negative by others.