Once a recall is initiated, the recalling company submits their recall strategy to be reviewed by FDA or FSIS. This strategy includes the depth of the recall (Does the recall effect wholesalers, retailers, consumers?), the type of press release to be issued and proposed effectiveness checks. Recall strategies are always executed immediately, even as they are under review. If FDA or FSIS finds issues that need correcting, they prompt the recalling company to make those changes.