• Three main changes that need to be emphasised are as follows:
The importance of customers (ลูกค้า)
• Customers: the reason that organizations exist
oManaging customer relationships is the responsibility of all managers and
employees.
oConsistent high quality customer service is essential for survival.
The importance of innovation (นวตั กรรม)
• Doing things differently, exploring new territory, and taking risks
oManagers should encourage employees to be aware of and act on opportunities for
innovation.
The importance of sustainability (sustainable development การพัฒนาอย่างยั