Moreover, the disciplinary partitions have been eroded from within as much as from
without, since the ‘cultural turn’ in geography has encouraged the recognition that the
description of space can rarely escape social, political and even ideological
implications. Just as space and place have become central to social theory, so has
mapping emerged as a trope of spatial thinking and analysis. From Stuart Hall’s ‘maps
of meaning’ (2003: 29) to Salman Rushdie’s ‘world mapped by stories,’2 the map-aslogo
traces itineraries through a fragmentary world of uncertain meaning.