the company has always valued innovation and this has been a consistent and key theme since their inception
their hero figures amongst previous ceos have been strongly
associated with enacting and supporting the innovation culture which characterizes the firm
their overall innovation strategy is focused on two core themes - deep technological competence and strong product development capabilities.
thay combine these to enable them to offer a steady of breakthrough products and line extensions/product improvements.
a great strength is the integrated input from the technical and marketing side which enables 'creative association' coming up with new and often powerful combinations of needs and means