These competitors are abit hard to spot as compared to direct competitors. They can be classified as “wanting to have a share of the pie” .
Confused?
Well, an example to show you.
“Let’s say Ahmad opens a shop selling malay rice while the opposite street Ali is selling the same as what Ahmad is selling. Then comes a Chinese, Ah Boon. He set up a store in line with Ahmad and starts selling Chinese fried rice. Though Ah Boon is selling Chinese fried rice, he is consider an “indirect competitor” to Ahmad and Ali as he wants a “share of the pie” in FnB industry.”