What is BOTOX®?
BOTOX® is so effective because it is one of the only wrinkle treatments that target the underlying cause of wrinkles — the muscle.
It all starts with a nerve telling a muscle to contract. This causes the overlying skin to scrunch up. With time and repeated contractions, the skin begins to thin at certain points and a wrinkle is born.
Think of the skin as a piece of paper. By folding the paper along the same crease over and over, you are deepening/reinforcing that fold and weakening the paper.
Now imagine if all of a sudden you cannot fold the piece of paper. Instead, you flatten it out and place it between two large books. With time the fold fades. That is the same mechanism by which BOTOX® is able to prevent/decrease the wrinkles of the face. The big distinction in the analogy, however, is that skin is a living organ that is able to regenerate. So with time and good skin care, wrinkles virtually disappear.
BOTOX®'s competition include topical creams, which simply do not address the source of the wrinkle, and plastic surgery, which is very invasive and painful. That is why Botox has earned the reputation as the best anti-wrinkle treatment available. This is why 6.1 million people had cosmetic Botox in 2012, up 8 percent from 2011.
What is BOTOX®?
BOTOX® is so effective because it is one of the only wrinkle treatments that target the underlying cause of wrinkles — the muscle.
It all starts with a nerve telling a muscle to contract. This causes the overlying skin to scrunch up. With time and repeated contractions, the skin begins to thin at certain points and a wrinkle is born.
Think of the skin as a piece of paper. By folding the paper along the same crease over and over, you are deepening/reinforcing that fold and weakening the paper.
Now imagine if all of a sudden you cannot fold the piece of paper. Instead, you flatten it out and place it between two large books. With time the fold fades. That is the same mechanism by which BOTOX® is able to prevent/decrease the wrinkles of the face. The big distinction in the analogy, however, is that skin is a living organ that is able to regenerate. So with time and good skin care, wrinkles virtually disappear.
BOTOX®'s competition include topical creams, which simply do not address the source of the wrinkle, and plastic surgery, which is very invasive and painful. That is why Botox has earned the reputation as the best anti-wrinkle treatment available. This is why 6.1 million people had cosmetic Botox in 2012, up 8 percent from 2011.
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