Principle and Rationale
According to the Economic and Social Development Plan number 10, the government has formulated an important competitive strategy under the new circumstances of Thai economy: the promotion of domestic economic strength in order to minimize economic dependence on foreign countries; the development and promotion of Thailand as the center of Asian trade and services; and the promotion of investment in international businesses and foreign investment in Thailand. For more than one decade, Thailand has lost its competitive advantage in international business under the World Trade policy framework on free trade to the countries with lower labor costs, readiness of production technology and human resources capacity. Therefore, business investments have shifted from Thailand to other more profitable countries. As a consequence, Thai Labor market cannot be limited only to Thailand. Thailand needs to accelerate the development of human resources especially in the area of business management in order to inject resources into the international labor market and to accommodate both the change of production based in Thailand to countries with lower costs and to cope with direct investment of multinational companies in Thailand. One of Khon Kaen University’s strategic goals is to be recognized at international level by establishing an international college whose mission is to provide international educational programs in line with the needs of labor market at international level. The Bachelor of Business Administration program in Global Business, approved in the curricula planning of International College, Khon Kaen University responds to individual needs and the market demand for knowledge and capacity to conduct business management at the international level. It is obvious that the trend of the employment market in the Asian region is consistently growing higher. The International program in global business’s objective is to produce graduates both Thai and non-Thais who desire to work in government and private organizations that conduct international business. In order to respond to the demand of labor market at international level, the teaching and learning program will be in English with the emphasis on the importance of knowledge and understanding about background and culture that shape the conducting of international business, the links between the East and the West, the developmental thinking process, analysis and hands-on experience in relevant agencies within and outside of the country.
Principle and RationaleAccording to the Economic and Social Development Plan number 10, the government has formulated an important competitive strategy under the new circumstances of Thai economy: the promotion of domestic economic strength in order to minimize economic dependence on foreign countries; the development and promotion of Thailand as the center of Asian trade and services; and the promotion of investment in international businesses and foreign investment in Thailand. For more than one decade, Thailand has lost its competitive advantage in international business under the World Trade policy framework on free trade to the countries with lower labor costs, readiness of production technology and human resources capacity. Therefore, business investments have shifted from Thailand to other more profitable countries. As a consequence, Thai Labor market cannot be limited only to Thailand. Thailand needs to accelerate the development of human resources especially in the area of business management in order to inject resources into the international labor market and to accommodate both the change of production based in Thailand to countries with lower costs and to cope with direct investment of multinational companies in Thailand. One of Khon Kaen University’s strategic goals is to be recognized at international level by establishing an international college whose mission is to provide international educational programs in line with the needs of labor market at international level. The Bachelor of Business Administration program in Global Business, approved in the curricula planning of International College, Khon Kaen University responds to individual needs and the market demand for knowledge and capacity to conduct business management at the international level. It is obvious that the trend of the employment market in the Asian region is consistently growing higher. The International program in global business’s objective is to produce graduates both Thai and non-Thais who desire to work in government and private organizations that conduct international business. In order to respond to the demand of labor market at international level, the teaching and learning program will be in English with the emphasis on the importance of knowledge and understanding about background and culture that shape the conducting of international business, the links between the East and the West, the developmental thinking process, analysis and hands-on experience in relevant agencies within and outside of the country.
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