Analyze the Competition
Ask yourself what other choices your target customers have to solve their pain point. Research and assess the strengths and weaknesses of each. Take a look at this article for more info on competitive marketing strategy.
Research Distribution Channels
What is the best way to deliver your product or service to your target customers? This will impact your sales strategy and your financials, as well as your marketing mix.
Define Your Marketing Mix
Check about information defining your marketing mix: Product, Price, Place and Promotion.
Analyze the Financials
Put marketing budget and evaluate projected marketing ROI, customer acquisition costs, etc.
Review and Revise
Continuously evaluate the effectiveness of your marketing strategy, and revise or extend as needed.
Analyze the CompetitionAsk yourself what other choices your target customers have to solve their pain point. Research and assess the strengths and weaknesses of each. Take a look at this article for more info on competitive marketing strategy.Research Distribution ChannelsWhat is the best way to deliver your product or service to your target customers? This will impact your sales strategy and your financials, as well as your marketing mix.Define Your Marketing MixCheck about information defining your marketing mix: Product, Price, Place and Promotion.Analyze the FinancialsPut marketing budget and evaluate projected marketing ROI, customer acquisition costs, etc.Review and ReviseContinuously evaluate the effectiveness of your marketing strategy, and revise or extend as needed.
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