The targets of social; comparison range in their specificity from individuals to groups or society in general. Mussweiler and Ruter (2003) showed that undergraduate students’ self-knowledge is often based once standard and automated through frequent use, rather than through a changing selection of individual referents deemed appropriate to each particular situation. It seems probable that the well-comparative fashion; individuals have standard social comparators that they invoke regularity in appraising stimuli that can affect their well-being.