Acknowledgements
The authors wish to thank the TIA members and TIA board moderators for their valuable data. We also wish
to thank Hope Schau for sharing her insights on the dynamic value creation process; Stefano Pace for commenting on an earlier version of this paper; as well as Søren Askegaard and Alex Thompson for comments
and suggestions on the research project. We would also like to thank the anonymous reviewers and the
special issue editors for their comments and suggestions. The first author thanks the Royal Thai Government
for funding his dissertation research.