2. Skimming price is mostly used for technological products where the product demand is not consistent. The typical product which is launched with a skimming price strategy is unique to the market, has customers who are ready to pay a premium for the product, and is far ahead from the competition. Furthermore, due to the high price, the correct positioning is obtained for the product which helps in reaching the right target audience. Remember that premium customers want to be unique and they want products which are status symbols. All these factors are achieved with the use of skimming price strategy. Thus, skimming price is a smart strategy for smart marketers. And here on we take an example of the smartest marketer ever – Apple.