Panda Symbol
World Wildlife Fund ,Giant Panda logo originated from a panda named Chi Chi that had been transferred from Beijing Zoo to London Zoo in 1958, three years before World Wildlife Fund became established. Being famous as the only panda residing in the Western world at that time, its uniquely recognisable physical features and status as an endangered species were seen as ideal to serve the organisation's need for a strong recognisable symbol that would overcome all language barriers. Moreover, the organisation also needed an animal that would have an impact in black and white printing. The logo was then designed by Sir Peter Scott from preliminary sketches made by Gerald Watterson, a Scottish naturalist. However the logo shown on this page is not the logo designed by Peter Scott but a later one, designed for World wildlife fund when it changed its name from World Wildlife Fund to World Wide Fund for Nature.
Panda SymbolWorld Wildlife Fund ,Giant Panda logo originated from a panda named Chi Chi that had been transferred from Beijing Zoo to London Zoo in 1958, three years before World Wildlife Fund became established. Being famous as the only panda residing in the Western world at that time, its uniquely recognisable physical features and status as an endangered species were seen as ideal to serve the organisation's need for a strong recognisable symbol that would overcome all language barriers. Moreover, the organisation also needed an animal that would have an impact in black and white printing. The logo was then designed by Sir Peter Scott from preliminary sketches made by Gerald Watterson, a Scottish naturalist. However the logo shown on this page is not the logo designed by Peter Scott but a later one, designed for World wildlife fund when it changed its name from World Wildlife Fund to World Wide Fund for Nature.
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