Objective
Knowing English is essential for an individual's personal and professional development in today's globalized world. E-learning is a way to provide universal access to knowledge of any subject, including English.
American & British Academy is driven by the ambitious dream of helping spread the knowledge of English to everyone in the world: our mission is to democratize English learning by providing excellent online education at an affordable price.
For this reason we provide parts of our course for free, allowing people to learn English at no expense as ABA Free students. Likewise, our ABA Premium paid-for course ensures accessible prices that nearly everyone can afford.
The ABA English method also facilitates this goal. Our students learn English in a contextual and 'natural' way, being drawn into real-life scenarios through interesting audiovisual content. In this way, students retain what they have learned better as they associate it with events and 'experiences' from the ABA Films. Learning is effective because it is an engaging, intuitive and fun process, regardless of students' age or computer skills.
Currently several million people from approximately 200 countries are studying English with us. The number of students is growing at a rate of half a million per month and is expected to reach 7 million by the end of 2015.
The age of our students varies widely between 16 and 80+, though overall the average age is 38. 44% of ABA English students are 25-45 years old, and are divided equally between men and women. In general, they are learning English for professional reasons. An impressive 37% of our students are 45 years old and over, many of whom claim to study English for personal development.