Findings show CKM includes knowledge from customer, knowledge for customer and knowledge about customer that by recording and spreading customers' knowledge,
and its use,
application and management lead to enhancing the quality of products and services and their pace of providing the products and services as well as the acquisition of reasonable prices and thus increasing customer satisfaction and loyalty,
and reducing complaints,
it ultimately leads to the achievement of the organizations that deal with e-commerce and e-business to a sustains a competitive advantage in electronic commerce. Therefore,
it is recommended that organizations and companies that deal with e-commerce and ebusiness provide the customer with opportunity to change from a passive mode information sources and passive recipients of products and services and turn into powerful knowledge partners.