Stage 3: Regular Foreign Marketing
Dedicated production capacity to foreign markets
Own sales force/subsidiaries in foreign markets
Domestic market is still the prime focus, but as the foreign demand , production/products are adapted to meet those customer needs
Depend on foreign sales to meet goal (vs. as a bonus)
Stage 4: International Marketing
Fully committed and involved in international marketing
Planned productions for various foreign markets
Production of goods in foreign markets as well
At this stage, a firm is international or multi-national