Providing regular news
Press conferences and press releases are often overused and should only be considered if they are actually newsworthy. Providing relevant and well-written press releases can help. A mass-circulation newspaper would require a general press releases compared to a travel magazine, which would require a greater amount of detail on the event. The local press reports quicker on general local news compared to regional and international newsgroups. News can be given greater attention by adding value to it, such as bringing in a human interest angle, celebrity involvement or promotional stunt or gimmick.