Good customer service also is the ability to provide a service or product in the way that it has been promised. A good customer service can bring higher efficiencies. When a firm focuses its efforts on the areas that directly affect customer satisfaction, it will than utilize its resources more efficiently. In result, an effective customer service will provide a pathway for working on those areas that are most important to the customers and will reduces the deviation which distracts the firm from focusing on these areas. A free good customer service can also increase morale and satisfaction of the firm as most of the customers will be happy with the firm.