These numbers provide advertisers with the chance to convey messages to large numbers using a single media. Having said this, if you apply some of the advanced targeting techniques that online offers, it’s possible to narrow your focus to people with specific interests within this wider group. Add to this the variety of advertising options from search to display and affiliate to lead generation then you really do have an advertising medium that offers advertisers the chance to communicate with the audience they want using the right technique, whatever their marketing objectives.