1 Adaptation of Global Advertising. 2 Advertising media differ considerably in Availability and cost. 3 Regulation in advertising Practice. 4 Comparison Ads Not Acceptable in All countries. 5 Programs must be matched to local cultures and customs.
1 Adaptation of Global Advertising.2 Advertising media differ considerably in Availability and cost.3 Regulation in advertising Practice. 4 Comparison Ads Not Acceptable in All countries. 5 Programs must be matched to local cultures and customs.