Meanwhile, more press is associated with their CEO, Steven P . Jobs (Apple chief executive) who is seen as the architect of many of Apple's amazing products, and the reason for the their success due to has presentations at Apple's media events that are electrifying and revolutionary. Given his superstar image, his status an health as Apple's CEO ties into how investors value Apple. For instance, earlier in the year there was an inaccurate report that he sustained a heart attack, and rumors flew through the internet, briefly dropping Apple's stock price 5%. Apple's major products are considered as iTunes, TV, Macintosh computers, software iPod and recently iPhone.