The results of the factor analysis are presented in Table 3. The satisfaction
dimensions are labeled as tourist facilities and service (Factor 1),
destination attractiveness (Factor 2), professionalism of the tour guide
(Factor 3), schedule/itinerary (Factor 4), and dynamics of tour group (Factor
5). Satisfaction attributes concerning transportation and food did not
load well in any of the dimensions and were therefore removed totally in
the rotation process. Factor 1 ( = 0.736) in general encompassed two