There are various approaches available to answer these
questions in reference to technical or sales skill development
training programme. However the case is entirely different
when the training and development programme in question is
behavioural. Most of the organisations evaluating such
programmes restrict the evaluation process to the reaction of
employees, feedback from their peers and superiors regarding
application of the behavioural abilities development focused
by the programme and customer satisfaction survey etc.
Though, none of these methods of evaluation help evaluating
the programme itself precisely and objectively. Thus the aim
of this paper is to highlight the need to focus on the
evaluation of effectiveness of behavioural training and
development programmes not only qualitatively but
quantitatively as well in the form of ROI calculation of such
programmes which is seldom done by the organisations so far
due to lack of availability of an objective framework
designed for the purpose. The paper throws light on the
reasons for lack of effort in this direction, findings and results
of studies in the field and emphasizes the need to ensure that
the cost incurred in providing such programmes by the
organisations is justified. Any behavioural training and
development program is not complete until results are
evaluated. A key to obtaining consistent success with such
programmes is to have a systematic approach to measurement
and evaluation.