Abstract: This paper presents a number of insights into how a web interactive multimedia technology (WIM-T), an information and communication system, is currently being used by lecturers in the university context. WIM-T consists of several features such as chat, audio, and screen board. It provides students with the opportunity for real time collaboration. When used in a university blended learning environment, it enables immediate feedback between participants across a physical space. This paper discusses the findings conducted using an exploratory approach employing semi-structured interviews. This research contributes to the evaluation of new technology affordances and their effective use when designing subject deliveries.