In terms of benefits, the AEC effectively means an integrated total consumer base of over 600 million potential customers. Reduction in the cost of moving people and goods across borders will bring a real opening-up of the regional market particularly in terms of hospitality and the MICE1 sector, This will result in huge growth in the tourism, hospitality, high quality of labor and international business sectors. In terms of threats, the ASEAN Economic Community will bring increasing levels of high quality overseas competition to market. For this reason, industries in Thailand need to offer a unilaterally high standard of service and product, a more sophisticated product offering and the ability to fulfill the demands of international.