Non-profit organizations in Columbia, want, use Facebook in public relations and relationship
information. Communication with participants. The donations help channel in
communication, cooperation of non profit results.
In addition ,promotes the use of Facebook as a communication channel.
“Internationalisation” promotes the use of Facebook as a communication
channel.This data shows the growing role of web technologies in public relations and
particularly points out that social media are becoming a key part of NPOs’
internationalization strategy. This behaviour could be due to NPOs from Latin American
countries strongly depending on international aid agencies and foreign donors therefore;
they could be using Facebook to move their stakeholders closer to the organisation and to
maintain and increase their activities of cooperation Moreover, the greater experience in
social media brings a better use of Facebook as a disclosure strategy. Pointed out that the
experience in social media conditions its use for resource mobilization. Therefore,we add
that the familiarity with these tools seem to increase the use of contents that ensure the
broadcast of relevant information.