Since its origin, the House of Jean Patou has always associated fashion (1919) and perfumery (1925) activities. I think there are numerous similarities in the care given to these two industries, notably in the domaine of know-how, innovation, the constant research for quality and in the intervention of a highly qualified workforce.
Forever the forerunner, Jean Patou has always understood the tastes and aspirations of his contemporaries. Whilst he was the primary influence in women's sportswear and creator of the first knitted bathing-suits, he was also the first couturier to use his monogram as a design feature. For Jean Patou, "the modern woman leads an active life, and the creator must therefore dress her accordingly, in the most simple way, whilst maintaining her charm and femininity."
It is in this sense that the stylists that have succeeded Jean Patou have worked. They have created original and striking collections, with no limits, maintaining the label's prestigious aura, its liberty and quality. I think that fashion should reflect a woman's desires, should not constrain her but allow her to live with her epoch.